Take the time to examine their work when possible and provide feedback to them shortly. Make sure that they do the things necessary when you can not be there to mirror you and that their shooting style matches yours. You do not want your freelancers when your client is used to getting things done a certain way to be like fish out of water. The willing they are prior to a shoot, the more obvious it'll be that this is not one of your shooters.
Tight deadlines, lack of customer direction, little understanding of how video can be used and minimal budget all compound to make it really difficult to create a video that attracts people in.
Talk to your viewer/audience - Your video production isn't about you it is about your viewer. Frame and each question of the video must have this in mind and be relative to your target audience.
Do close-ups of all principle actors in the scene. A close-up shows click here to find out more the actor's face and shoulders. The general rule for closeups would be to shoot at a 45 degree angle.
However, you can avoid plenty of wasted time and effort by asking (and answering) those four questions. It's a list of questions we go over with all our new clients and many have felt it's attracted great focus and accountability to the decisions they made. Don't let this brief list fool you. Knowing the answers to these questions clarifies marketing goals and your business to your prospects AND you.
So, to stick to the dating analogy, the prospect may choose to have coffee with you (visit your site and opt-in for your VIP coupon straight from the source listing ), then visit later for a sandwich (stop from the store for more information or consult with you), then ask their friends what they think of you. You have the idea.
The great thing about the production of videos you can hop over to here get in the business very cheaply and you have an advantage that offers income for perpetuity as soon as you've created a video that sells.